We were shown a video they have been using the last 18 months. It was roughly a 6 minute film. Slightly too long than what I think is needed, especially if they were to use this to put on websites, it wouldn't be watched to the end. I think the backing track made it seem almost cheesy and didn't go too well. It was generally quite dull and doesn't promote what they are asking for in this brief. As a Virtual Environment student, I think producing a 1-3 minute animation is exactly what they need. It's a much more contemporary approach than Moving Image; live action, so I am very much enthused by making the video entirely animated. This will give it a much more fun, and initiative look.
My ideas are going along the lines of the British Gas advert:
Obviously it would vary from this and include clips of what they are asking for, such as how health and safety plays within the division.
Taking pride, value and importance of the roles and team spirit are the main focus and purpose for the film. This could be shown metaphorically. For example, a man with the florescent jacket on, hard hat etc, tightrope walking across between to pylons - 'taking care as he walks across in order to help others'. This was just a quick initial thought within the lecture. I will be meeting up tomorrow with a group to discuss and collaborate further ideas.
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