Assignment 1: StartUp Factory

The brief is to devise and model a new start up company which should combine my specific multimedia practice with practitioners from another multimedia discipline.
Things i need to consider:
>>Determine what kind of market the product exists already
>>Is this a new market?
>>How can this market be grown?
>>Who is the audience?



From this mind map there are two ideas that I think could potentially work. The interaction location finder ( firstly needs a better name) and the Animated Apps/ eBooks.
The location finder would be placed in the main areas of a town, such as the railway station, centre of town, shopping centre. The main audience for this would be people who are visiting the town, such as tourists, and in need of finding a certain place, seeing whats around or nearby or generally for something to do. It would list such as eating places, and then name lists specifics, such as Italian, Indian, Chinese, etc where you would then see the list of different places for each. Phone numbers and addresses would be included, with a map telling you the distance and the best route to take, via car, train or in walking distance. Maps could be printed with a 20p fee for instance. There could even be the opportunity to view a menu and place an order to collect or eat in. Other things include listing nightclubs, and special events of whats happening in the area. This is something that promotes local businesses and would need to be regularly updated.
The animated Apps/ eBooks idea I also like as it is an idea which specialises more in my interest , where I can involve character animation. To make this interactive I would need to collaborate with an Interactive media practitioner. I would be interested in creating this service with an audience of young children. I think animation is becoming much more widely used for teaching and learning, and would therefore create children's stories and learning apps.