Simulated Client Project

Our brief is to make a multimedia product for the Alumni Association. Such ideas include encouraging people to donate to help priority projects, such as cancer research and scholarships.
I brainstormed a few ideas, bearing in mind the timescale of the project:



I think I will go with the 'Police Line-up' idea, as it involves a few characters and character animation is my main interest, although the animation will be minimal as I have less than 3 weeks to complete it. The aim of the video is to show facts about cancer, and to encourage people to donate to the Alumni Association, which give to the cancer research department.
Facts I wish to include in the advert will be:
>>300,000 are diagnosed with cancer. (one every two minutes)
>>150,00 die from cancer
>>27% of all deaths is cancer (UK)
>>1 in 3 people develop some form of cancer
>>Today 230 people in the UK will be told they have either prostate or breast cancer.